Effect Eau de Toilette
Inspired by the powerful and confident man who embraces his active lifestyle, Effect Eau de Toilette is the signature scent for GUESS's first ever men’s grooming collection.
“I sought to create a multi-faceted fragrance for men that contrasts direct freshness with a creamy grooming signature. I used Grapefruit on top because I wanted to give the fragrance an invigorating first-impression as I always need a burst of freshness to wake me up in the morning. I also wanted to use the aromatic notes that men today recognize from their grooming products like Sage and Rosemary. They impart a clean, out-of-the shower feeling. In the back I added vanilla and musk to bring comfort with sensual.”
– Clement Gavarry, perfumer