FOR IMMEDIATE
RELEASE
BALMAIN AND INTER PARFUMS SIGN AN EXCLUSIVE
12-YEAR FRAGRANCE LICENSE AGREEMENT
New York, NY, July 7, 2011: Inter Parfums, Inc. (NASDAQ GS: IPAR) today
announced that it has entered into a 12-year worldwide license agreement commencing
on January 1, 2012 to create, produce and distribute perfumes and ancillary
products under the Balmain brand. The
agreement replaces a previous license that was terminated by mutual consent.
The Balmain couture house was founded in 1945 by Pierre Balmain. In recent years, the Balmain couture house
has undergone a significant transformation. By redefining the image of its ready-to-wear
line, the brand has become a reference for style, while retaining its
distinctive design codes from the haute couture universe. On the strength of its creativity and
know-how, the brand has become a major trendsetter.
Effective January 1, 2012, Interparfums SA, our majority owned French
subsidiary, will take over the production and distribution of existing Balmain
fragrances for men and women. The launch
of a new fragrance line, which is scheduled for the end of 2012, will
inaugurate another phase in the development of the Balmain couture house. With the goal of contributing to this positive
momentum, the brand is pleased to associate its image, talent and originality
with Inter Parfums.
Alain Hivelin, Chairman and CEO of Balmain, commented: “Inter Parfums
has an established track record of expertise developed under the leadership of
its founders Philippe Benacin and Jean Madar whose high standards of
professionalism, I have been able to appreciate for nearly 20 years. Balmain could not dream of a better partner.”
Philippe Benacin, Chairman and CEO of Interparfums SA added: “Balmain
represents a unique brand in today's world of fashion. The creative choices and original and high
prestige style developed through its different collections provide a strong
basis for differentiation in preparing for our future launches under the brand.”
Inter Parfums, Inc. develops, manufactures and distributes prestige
perfumes and cosmetics as the exclusive worldwide licensee for Burberry, Van
Cleef & Arpels, Jimmy Choo, Paul Smith, Montblanc, S.T. Dupont and
Boucheron. Inter Parfums, Inc. also owns Lanvin Perfumes and Nickel, a men's
skin care company. It also produces
personal care products for specialty retailers under exclusive agreements for
Gap, Banana Republic, Brooks Brothers, bebe, Betsey Johnson, Nine West and Lane
Bryant brands. In addition, Inter
Parfums produces and supplies mass market fragrances and fragrance related
products. Inter Parfums, Inc.'s products are sold in over 120 countries
worldwide.
Forward Looking Statements
Statements in this release which are not
historical in nature are forward-looking statements. Although we believe that our plans,
intentions and expectations reflected in such forward-looking statements are
reasonable, we can give no assurance that such plans, intentions or
expectations will be achieved. In some cases you can identify forward-looking
statements by forward-looking words such as "anticipate,"
"believe," "could," "estimate,"
"expect," "intend," "may," "should,"
"will" and "would" or similar words. You should not rely on forward-looking
statements because actual events or results may differ materially from those
indicated by these forward-looking statements as a result of a number of
important factors. These factors
include, but are not limited to, the risks and uncertainties discussed under
the headings “Forward Looking Statements” and "Risk Factors" in Inter
Parfums' annual report on Form 10-K for the fiscal year ended December 31, 2010
and the reports Inter Parfums files from time to time with the Securities and
Exchange Commission. Inter Parfums does
not intend to and undertakes no duty to update the information contained in
this press release.
Contact at Inter Parfums, Inc. -or- Investor Relations Counsel
Russell Greenberg, Exec. VP & CFO The Equity Group Inc.
(212) 983-2640 Linda
Latman (212) 836-9609/llatman@equityny.com
rgreenberg@interparfumsinc.com Lena
Cati (212) 836-9611/lcati@equityny.com